Who is Fletcher and Gaines? Although the name has a wonderful story with God woven through every detail, Fletcher nor Gaines is an actual person. Really it was more of a promise given to a girl who wholeheartedly believed God had more to this story. We're a salon and boutique in a small town filled with a lot of heart. Our goal is to help women be their most authentic self and LOVE who they were created to be. We love building relationships, fun outfits and killer hair care routines. THANK YOU from the bottom of our hearts for choosing our little slice of the internet to shop!